Wednesday, May 09, 2007

Wordless Wednesday: 1950's 7UP Baby

Two weeks ago Sweet Junipers! posted a forward-thinking 1959 ad. When I saw it I knew I would have to post its exact opposite. This ad is so wrong on several levels, and yet it makes you want to laugh at its absurdity. Someone actually thought this ad would sell more 7UP and others bought 7UP because of this ad.

The credit for finding this 1950’s 7UP ad goes to David Kellett of the webcomic Sheldon. He was doing a little research on 1950’s advertisement for the cover of his next book.


The Barrow-Wight said...

Mmmmm - carbonated sugar water build strong bones and teeth.

High Strangeness Altoona said...

Pass the insulin for this kid now, eh?

Qtpies7 said...

I think its great, and I want to buy some for my kids! Especially my 6mo, he'll love it! LOL
Really, it wouldn't have bothered me. But giving soda to kids is asking for trouble.

tegdirb92 said...

I love this one!! Great photo.

jennyr said...

what? a bb drinking soda can sell ads? tsk..tsk..tsk...great post!

Sherry said...

Hmm, must be where my parents got the idea that 7Up was good to drink when we had stomach viruses. LOL

FRIGGA said...

I think back then people were better in the moderation department. Oh well, happy WW - mines up at

Anonymous said...

hi Ni's Jia,
do you have more clear pic about 1950's 7up Baby...'coz I can't see the words on the poster properly. If yes, could you send it to my e-mail add:

Thank you so much!
Chia chi:)

Anonymous said...

Found the copy:

"Why we have the youngest customers
in the business

This young man is a 13 months old – and he
isn’t our youngest customer by any means.
For 7-up is so pure, so wholesome, you can
even give it to babies and feel good about it.
Look at the back of a 7-Up bottle. Notice that all
our ingredients are listed. (That isn’t required of
soft drinks, you know – but we’re proud to do it
and we think you’re pleased that we do.)
By the way, Mom, when it comes to toddlers – if
they like to be coaxed to drink their milk, try this.
Add 7-Up to the milk in equal parts, pouring the
7-Up gently into the milk. It’s a wholesome
combination – and it works! Make 7-Up your
family drink. You like it . . . it likes you!
Nothing does it like Seven-Up!"

Paul Aaron Travis